Building the MCI brand

MCI revolutionized the concept of brands in the telecommunications industry. From Friends and Family to 1-800-COLLECT, MCI has created some of the best known brands in America, which has helped to position MCI as one of the best known brands in the world.

Chances are, no matter what you do at MCI, you're working to support a brand. Whether it's MCI the corporation, or a specific product or service. These brands convey a very real sense of value to customers, shareholders, and employees. Brands are what people buy. That's why every project we create contributes to building the MCI brand—whatever the audience.